TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world's most widely recognized luxury brand names. The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the Tag Heuer Brand.

6000 Series models are carved from stainless steel, 18-karat gold, and are distinguished by their refined styling. Alternate polished, fine-brushed and sapphire-blasted finishes highlight the complex construction of the case and bezel. The bracelet, comprised of more than 200 parts, is a technical feat. 6000 Series models are high-performance quartz and traditionally crafted automatic calibers. The ladies watch is refined with a thinner band than the gents and unisex sizes. Certified chronometers are available in unisex and gents sizes. 6000 Series: Sophistication bearing the TAG Heuer signature

With its highly distinctive lines, the S/el Series is a perfect blend of sport and elegance. It features a fascinating interplay of materials, subtly contrasting alternate finishes and sheer radiance. The unique and comfortable metal bracelet has become a TAG Heuer hallmark. The stitched leather strap available in a choice of colors adds to the sophisticated yet rugged look. The S/el collection also includes officially certified chronometers, 1/10th or 1/100th of a second quartz chronographs and automatic chronographs. S/el Series: a unique design in watchmaking history.

TAG Heuer has carved from solid steel a watch embodying the ery essence of sport: a blend of power and beauty. A timepiece created from the most advanced technology. A new alliance of style, high-performance and ergonomics. A milestone in watch design. Kirium. Avant-garde. Kirium: Shaped by the spirit of sport.

With its powerful yet understated style, the 2000 Series has come to symbolize sports watches. The identity of the new 2000 is expressed through its original 12-sided turning bezel.. Strength and originality are expressed in the bevelling on the bezel stud notches, in the central bracelet links and in the swell of the leather.

Tag Heuer's Chronology

1860: Edouard Heuer founds a watchmaking studio in St-Imier, Switzerland

1882: Heuer patents his first chronograph inventions.

1887: Heuer patents the famous "oscillating pinion" still used by major watchmakers for mechanical chronographs.

1916: Heuer invents the first stopwatch accurate to 1/100th of a second, the MICROGRAPH.

1920-1928: Heuer is official timekeeper at the Antwerp, Paris and Amsterdam Olympics

1950: Launching of the MAREOGRAPH - called the SEAFARER in the United States - with tide indicator and chronograph functions.

1964: Heuer launches the CARRERA chronograph named after the Carrera Panamericana Mexico road-race of the 1950s. Featuring the first 1/5th second readout on its flange, the Carrera was also innovative by its highly functional dial and restrained design.

1965: Heuer patents the MICROTIMER, the first miniaturized electronic timekeeping instrument, accurate to 1/1000th of a second.

1969: Heuer revolutionizes watchmaking with the CHRONOMATIC, the first automatic chronograph with microrotor. The MONACO chronograph with a square water-resistant case - a world premiere - comes out the same year.

1971-1979: Heuer is the official timekeeper for Scuderia Ferrari in Formula 1.

1975: Heuer launches the CHRONOSPLIT, the world's first quartz wrist-chronograph.

1985: Heuer joins the TAG (Techniques d'Avant-Garde) group. TAG Heuer is born.

1987: TAG Heuer creates the S/el (sport/elegance) Series - a leisure watch with a revolutionary design.

1989: TAG Heuer is appointed official timekeeper for the International Ski Federation World Cup races.

1992: TAG Heuer is the official timekeeper for the Formula 1 World Championships.

1995: TAG Heuer joins the America's Cup with Chris Dickson and TAG Heuer Challenge.

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